April 2, 2025 –The Digital Marketing and Branding Program, Faculty of Management Science, Kasetsart University, Sriracha Campus, in collaboration with Don Muang Tollway Public Company Limited (TOLLWAY), successfully organized the “Green Way Better Life” project at Baan Jing Jai Foundation in Pattaya City. The objective was to educate children on proper vegetable cultivation techniques, the process of fermenting soil and creating organic fertilizers for sustainable living and future careers opportunities, as well as to raise awareness about air pollution and the harmful effects of PM2.5 dust particles.
Asst. Prof. Dr. Nipa Niruttikul, a lecturer in the Digital Marketing and Branding program, together with a team from Don Mueang Tollway Public Company Limited (TOLLWAY) led students in the Digital Marketing and Branding program in organizing a workshop which provided an interactive learning experience through engaging activities such as teaching children how to compost soil and create organic fertilizers, planting seeds, nurturing seedlings, and taking care of the vegetables. Moreover, the workshop also included discussions on air quality, DIY activities using recycled materials, and planting trees to purify the air. These activities aimed to instill environmental responsibility and encourage children to take proactive steps to maintain a healthy quality of life and cleaner air.
The objectives of the project were to raise awareness of PM2.5 pollution, especially for young children who are the most vulnerable to air quality problems, and to promote sustainable agriculture through organic soil composting. These initiatives were part of the students’ group assignments on Corporate Social Responsibility in Digital Marketing and Branding program. This project also reflects Kasetsart University’s ongoing commitment to contribute to society through impactful projects.
